We Are FIT BREED
We are Fit Breed, a luxury lifestyle brand that focuses on health and fitness oriented activewear. Our commitment is to meet our customers wherever they are on their health journey while providing activewear to help them achieve their goals. Fit Breed Athleisure is more than just activewear; it's about embracing a lifestyle that prioritizes health, fitness, and overall well-being.
We believe that wearing Fit Breed has the potential to inspire you to be active.That's why we offer functional and comfortable pieces. Our pieces are fashionable enough to wear to the gym, on a lunch date with a friend, or when incorporating movement into your daily routine. We aim to be there with you every step of the way, providing you with the activewear and inspiration you need to make Fit Breed a part of your everyday life.
At FIT BREED Athleisure, our vision extends beyond creating high-quality luxury activewear. We approach life with empathy, compassion, and a commitment to lifestyle change. By making conscious choices that mirror our values and priorities, we aim to assist individuals in unleashing their inner strength, breaking the barriers that hinder them, and conquering complex challenges.
Our goal is to empower you. Embracing the #FITBREED movement requires bravery, vulnerability, and a willingness to embrace the discomfort of transformation. We become a better version of ourselves when we care for ourselves, as true empowerment comes when you are at your best.
Movement of CONQURED CHALLENGES, Movement of COURAGE
Movement of INNER STRENGTH
Together, let’s embrace the #FITBREEDMOVEMENT.
OUR VALUES
Fit Breed embodies strength in everything we do. We live and breath the principles of courage, resilience, and strength in our daily lives. Whether it's in the gym, at work, or within our community, we adhere to these principles:
Consistency: Just show up. When you stop, it ends with you.
Accountability: You alone can achieve your personal best, but we're here to support you every day.
Hard work: We believe everyone has 1% more to give, no matter how tough it gets.
Patience: We're not after quick results. We're here for the long term. So be patient, stay consistent, and buckle up for the journey.
Purpose: Know your why. Remember why you're here and focus on the bigger picture.
Community: We'll lift you up as we expect you to lift us up.
Remember your purpose and know you're never alone in the Fit Breed community, regardless of your fitness journey.
Meet the passionate individual who is behind the brand of Fit Breed Athleisure
Meko J. Williams
CEO & FOUNDER
ABOUT MEKO J. WILLIAMS
Fit Breed was founded in 2024 by Meko J. Williams, a female co-founder,entrepreneur, life coach, author, and strength training coach. The brand is built on resilience and determination, reflecting Meko's up bringing in a dysfunctional household with an absent father and a hard working mother. Despite her challenges, Meko learned the value of hard work and determination early on. She was always athletic and played sports until she graduated high school. While pursuing an MBA at the University of Phoenix and owning her own Healthcare Consultant business, Meko also embarked on a journey towards a healthier and more active lifestyle.
Amid life's trials, Meko's unwavering mindset and strategic approach laid the foundation for a fulfilling fitness journey. She recognized set backs as a mere detour, not road blocks, and maintained a patient and positive outlook. Meko's story is a testament to her resilience, a powerful reminder that with courage, hope, and enduring power, one can triumph over any obstacle.
Meko's motto, "When you look good, you feel good," reflects her journey. She has
heard numerous women express their desire to look stylish at the gym, but the high
prices of activewear have been a barrier. Having spent hundreds of dollars on
workout clothes, she realized there had to be a better, more affordable way to find
activewear that made her and others look and feel confident.
Embracing the empowering consistency in her life, Meko harnessed her social media presence and gym experience to uplift millions of women worldwide. She has evolved into a symbol of empowerment, extending unwavering support to women globally, helping them unearth their potential, realize their dreams, and turn the impossible into reality.
At Fit Breed Athleisure, we live these values and have a mission to support every woman, understanding and making them feel empowered as they work towards becoming their best version.